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Digital Marketing Specialist Job at Shell AU Feb 2023

We are looking to hire, Digital Marketing Specialist Job at Shell AU Feb 2023

  • Digital Marketing Specialist Job
  • Australia
  • Full time

About Company

Shell plc, also known simply as Shell, is an integrated oil and gas company that was formerly known as Royal Dutch Shell Plc. The company searches for and extracts oil and gas from conventional fields and sources, such as tight rock, shale, and coal formations. It manages refineries and petrochemical plants all around the world. Shell AU Position for a Digital Marketing Expert, Feb 2023

Shell's objective is to drive progress with increasingly diversified and more sustainable energy sources. We predict that improving living standards for a growing global population will lead to an increase in the demand for energy, particularly oil and gas, for years to come. Together with the need to tackle climate change, the globe is undergoing a transition to a low-carbon energy system.

Job Responsibilities

  • Utilise the CMS (e.g. WordPress) to update the website content, ensure its optimised for SEO, and track web performance;
  • Utilise marketing automation tools (e.g. Marketo) to drive efficiencies, increase brand engagement, and support business initiatives such as onboarding programs;
  • Fulfil ongoing maintenance activity for owned and earned digital platforms including web content updates, web page design changes, and social platform publishing;
  • Design and develop digital campaign assets and elements e.g. campaign landing pages, social media content, eDM templates and image resizing/editing for channels;
  • Assist in the development of digital nurture programs, lead scoring initiatives, campaign landing pages, and automation of customer communications;
  • Monitor analytics tools and digital traffic, providing recommendations and strategies to improve digital performance;
  • Work with key internal stakeholders to manage webinars, ensuring they are set up and promoted effectively increase brand engagement and drive sales;
  • Collaborate with the marketing team and broader business to assist in driving digital delivery, brand awareness and consideration, as well as lead generation, retention, and engagement.

Job Requirements

  • Experience in website management, marketing automation and relevant analytics tools (B2B marketing experience desirable, but not essential);
  • Proven ability to maintain and optimise digital acquisition and communication channels and platforms including web, email, social media, SEO, lead scoring and nurture programs;
  • Experience executing end-to-end campaigns from planning through to creation, execution and promotion, and post-campaign analysis (desired but not essential);
  • Experience using CMS platforms such as WordPress or equivalent;
  • Experience using marketing automation platforms (e.g. Marketo, Salesforce software solutions);
  • Experience using Google Analytics and/or other analytics tools to report on digital marketing activities;
  • Proven ability to set and maintain all collateral templates so that documents, PowerPoints, videos, etc all have consistent branding guidelines;
  • Photoshop skills for image resizing/editing for web and social – desired but not essential;
  • Organisation – Must be diligent with prioritisation and project management with the ability to multi-task and manage deadlines; and
  • Experience managing relationships with stakeholders across different business units, including sales and product teams.
    APPLY NOW

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